CONSUMER STUDIES
PACKAGING TEST
Analyse whether your packaging draws attention, communicates the benefits of the project clearly, and is easy to pick out in the line-up. Also check if it transmits the brand values and stands out from the competition.
WHY DO A PACKAGING TEST?
Ensure visibility
Check whether your packaging stands out from the competition and attracts attention in the line-up.
Evaluate the clarity of the message
Analyse whether the information on the packaging is understood, is convincing, and facilitates the decision to buy.
Measure brand coherence
Validate whether the design accurately transmits the values, tone, and personality of your brand.
PROCESS OF THE PACKAGING TEST
1
Segmentation of the sample selection
We choose appropriate segmentation criteria for target depending on the value proposition of the product.
2
Analysis and interpretation
With our advanced data analysis technology we do a detailed interpretation of the study information.
3
Generating results
We share the information we obtain with you so you can get the maximum value out of every project.
Learn about all our consumer studies SEE TESTS
We have our own panel of consumers with representation throughout Spain and an international presence. Our panel of real mass-market consumers is what we base ourselves on to do our consumer studies.
REPRESENTATIVE
Nationwide representation in the sample
PROFILING
The profiling variables of the panel are adapted to the needs of each project.
INTERACTION
Real interaction with products in the consumer’s home