Consumer studies

STUDIES AND RESEARCH

CONSUMER
STUDIES

We contribute
to brand success
by bringing them
closer to consumers’
desires

We understand who people are and how they behave inside and outside their homes.

We transform that knowledge into insights that make it possible to create products connected to consumers’ minds.

USAGE AND ATTITUDE STUDY / U&A STUDY

Learn how, when and why consumers use your category to find opportunities and adjust your product to their real habits, motivations, and needs.

BRAND TEST

Explore what they think and feel about your brand, what value they give it, and how present it is in their minds in comparison with other options on the market.

CONCEPT TEST

Validate whether consumers understand and like your idea and if it’s relevant to them before launching it on the market or developing later phases.

IN-HOME
PRODUCT TEST

See how they use your product day-to-day, what they like about it, what difficulties they have, and what improvements you can implement to optimise their experience.

IN-HOME USE
TEST / HUT

Evaluate your product in real use in homes and get spontaneous opinions that let you refine it before launching or scaling up development.

PACKAGING
TEST

Analyse whether your packaging is appealing, communicates what it needs to, and stands out from the competition so it gets chosen at the point of sale.

PROSUMER HOMEPANEL

We have our own panel of consumers with representation throughout Spain and an international presence. Our panel of real mass-market consumers is what we base ourselves on to do our consumer studies.