Neuromarketing

Neuromarketing
for a non-intrusive
human connection

We get 360º knowledge about consumers It’s an accessible, universal, and non-intrusive technology for doing neuromarketing studies using any device from any location in a scalable way.

We convert human reactions into quantifiable indicators using artificial intelligence. In that way, we obtain actionable information for generating insights.

All our tests can include neuromarketing research.

NEUROMARKETING STUDY PROCESS

1

Neuromarketing study

Alongside the client, we identify the goal of the neuromarketing study to explore consumers’ nondeclarative reactions.

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2

Segmentation of the sample selection

We choose appropriate segmentation criteria for target depending on the value proposition of the product.

3

Analysis and interpretation

With our advanced data analysis technology we do a detailed interpretation of the study information.

4

Generating results

We share the information we obtain with you so you can get the maximum value out of every project.

Learn about all our consumer studies SEE TESTS

PROSUMER HOMEPANEL

We have our own panel of consumers with representation throughout Spain and an international presence. Our panel of real mass-market consumers is what we base ourselves on to do our consumer studies.

REPRESENTATIVE

Nationwide representation in the sample

PROFILING

The profiling variables of the panel are adapted to the needs of each project.

INTERACTION

Real interaction with products in the consumer’s home