{"id":1166,"date":"2025-12-04T16:47:58","date_gmt":"2025-12-04T15:47:58","guid":{"rendered":"https:\/\/www.prosumerlab.com\/?page_id=1166"},"modified":"2026-02-20T11:12:00","modified_gmt":"2026-02-20T10:12:00","slug":"merkatu-azterketak","status":"publish","type":"page","link":"https:\/\/www.prosumerlab.com\/eu\/zerbitzuak\/azterlanak-eta-ikerketa\/merkatu-azterketak\/","title":{"rendered":"Merkatu-azterketak"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_enable_image=&#8221;off&#8221; background_video_mp4=&#8221;https:\/\/www.prosumerlab.com\/wp-content\/uploads\/2025\/12\/estrategia-marketing.m4v&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;portada_fila&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;520px|60px||60px|false|true&#8221; custom_padding_tablet=&#8221;300px|50px||50px|false|true&#8221; custom_padding_phone=&#8221;|30px||30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Avant Garde Bold|700|||||||&#8221; header_2_text_color=&#8221;#FFD300&#8243; header_2_font_size=&#8221;80px&#8221; custom_margin=&#8221;||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;65px&#8221; header_2_font_size_phone=&#8221;33px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; content_tablet=&#8221;<\/p>\n<h2>MERKATU-AZTERKETAK<\/h2>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2>MERKATU-AZTERKETAK<\/h2>\n<p>&#8220;]<\/p>\n<h2>MERKATU-AZTERKETAK<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2e2b28&#8243; custom_padding=&#8221;20px||20px||true|false&#8221; custom_padding_tablet=&#8221;20px|50px|20px|50px|true|true&#8221; custom_padding_phone=&#8221;0px||0px||true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1180px&#8221; custom_padding=&#8221;55px||55px||true|false&#8221; custom_padding_tablet=&#8221;55px||55px||true|false&#8221; custom_padding_phone=&#8221;||||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;#FFD300&#8243; border_width_right_tablet=&#8221;0px&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Avant Garde Bold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;45px&#8221; text_line_height=&#8221;1em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; content_tablet=&#8221;Erakundearen testuingurua aztertzen dugu  zure erabakietan bideratzeko&#8221; content_phone=&#8221;Erakundearen testuingurua aztertzen dugu  zure erabakietan bideratzeko&#8221;]Erakundearen<br \/>\ntestuingurua<br \/>\naztertzen dugu<br \/>\nzure erabakietan<br \/>\nbideratzeko[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_color_left=&#8221;#FFD300&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text content_last_edited=&#8221;on|phone&#8221; module_class=&#8221;portada_txt&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; border_color_left=&#8221;#FFD300&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; content_tablet=&#8221;Egungo merkatuaren benetako irudia eta gure bezeroen helburua lortzen ditugu. Zure posizio lehiakorrean eragiten duten alderdi nagusiak aztertzen ditugu:&#8221; content_phone=&#8221;Egungo merkatuaren benetako irudia eta gure bezeroen helburua lortzen ditugu. Zure posizio lehiakorrean eragiten duten alderdi nagusiak aztertzen ditugu:&#8221;]Egungo merkatuaren benetako irudia eta gure bezeroen helburua lortzen ditugu. Zure posizio lehiakorrean eragiten duten alderdi nagusiak aztertzen ditugu:[\/et_pb_text][et_pb_text content_last_edited=&#8221;on|phone&#8221; module_class=&#8221;portada_txt&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; border_color_left=&#8221;#FFD300&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; content_tablet=&#8221;<\/p>\n<ul class=%22servicio_lista%22>\n<li>Merkatuaren tamaina, joerak, segmentu espezifikoei buruzko datuak, etab.<\/li>\n<li>Lehiakideen benchmarka.<\/li>\n<li>Bezeroen azterketa.<\/li>\n<li>Merkatuko abaguneen azterketa<\/li>\n<\/ul>\n<p>&#8221; content_phone=&#8221;<\/p>\n<ul class=%22servicio_lista%22>\n<li>Merkatuaren tamaina, joerak, segmentu espezifikoei buruzko datuak, etab.<\/li>\n<li>Lehiakideen benchmarka.<\/li>\n<li>Bezeroen azterketa.<\/li>\n<li>Merkatuko abaguneen azterketa<\/li>\n<\/ul>\n<p>&#8220;]<\/p>\n<ul class=\"servicio_lista\">\n<li>Merkatuaren tamaina, joerak, segmentu espezifikoei buruzko datuak, etab.<\/li>\n<li>Lehiakideen benchmarka.<\/li>\n<li>Bezeroen azterketa.<\/li>\n<li>Merkatuko abaguneen azterketa<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;servicios_listado&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|50px||50px|false|true&#8221; custom_padding_phone=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1480px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Avant Garde Bold||||||||&#8221; text_text_color=&#8221;#2E2B28&#8243; text_font_size=&#8221;45px&#8221; header_3_font_size=&#8221;45px&#8221; custom_padding=&#8221;|15px|8px|15px|false|true&#8221; hover_enabled=&#8221;0&#8243; header_3_font_size_tablet=&#8221;35px&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#FFD300&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; content_tablet=&#8221;<\/p>\n<h3 style=%22text-align: center;%22>GURE IKUSPEGIA<\/h3>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22text-align: center;%22>GURE IKUSPEGIA<\/h3>\n<p>&#8220;]<\/p>\n<h3 style=\"text-align: center;\">GURE IKUSPEGIA<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;cinco_col_flecha&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;1480px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.prosumerlab.com\/wp-content\/uploads\/2025\/12\/analisis.png&#8221; title_text=&#8221;analisis&#8221; align=&#8221;center&#8221; align_tablet=&#8221;left&#8221; align_phone=&#8221;left&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;110px&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||25px|false|false&#8221; custom_padding_tablet=&#8221;|||20px|false|false&#8221; custom_padding_phone=&#8221;|||20px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Avant Garde Bold||||||||&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|||30px|false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; content_tablet=&#8221;<\/p>\n<div class=%22num_service%22>1<\/div>\n<p>Ikerketako helburuen definizioa&#8221; content_phone=&#8221;<\/p>\n<div class=%22num_service%22>1<\/div>\n<p>Ikerketako helburuen definizioa&#8221;]<\/p>\n<div class=\"num_service\">1<\/div>\n<p>Ikerketako helburuen definizioa[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p>Realizamos el diagn\u00f3stico de partida de la organizaci\u00f3n para conocer su posici\u00f3n en el mercado.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>Realizamos el diagn\u00f3stico de partida de la organizaci\u00f3n para conocer su posici\u00f3n en el mercado.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_tablet=&#8221;||15px||false|false&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||30px|false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.2em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]Erakundearen hastapeneko diagnosia egiten dugu, merkatuan nola kokatuta dagoen jakiteko.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.prosumerlab.com\/wp-content\/uploads\/2025\/12\/flecha_dcha.png&#8221; title_text=&#8221;flecha_dcha&#8221; align=&#8221;center&#8221; src_tablet=&#8221;&#8221; src_phone=&#8221;&#8221; src_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;center_center&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;0%&#8221; width_phone=&#8221;0%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.prosumerlab.com\/wp-content\/uploads\/2025\/12\/estrategia.png&#8221; title_text=&#8221;estrategia&#8221; align=&#8221;center&#8221; align_tablet=&#8221;left&#8221; align_phone=&#8221;left&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;110px&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;40px||||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||25px|false|false&#8221; custom_padding_tablet=&#8221;|||20px|false|false&#8221; custom_padding_phone=&#8221;|||20px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Avant Garde Bold||||||||&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|||30px|false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; content_tablet=&#8221;<\/p>\n<div class=%22num_service%22>2<\/div>\n<p>Analisia eta interpretazioa&#8221; content_phone=&#8221;<\/p>\n<div class=%22num_service%22>2<\/div>\n<p>Analisia eta interpretazioa&#8221;]<\/p>\n<div class=\"num_service\">2<\/div>\n<p>Analisia eta interpretazioa[\/et_pb_text][et_pb_text content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_tablet=&#8221;||15px||false|false&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||30px|false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.2em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; content_tablet=&#8221;Inguruko lehiakide, bezero, joera eta abaguneei buruzko informazioa jaso eta prozesatzen dugu. Datuak ikuspegi estrategiko eta aplikagarri batekin interpretatzen ditugu.&#8221; content_phone=&#8221;Inguruko lehiakide, bezero, joera eta abaguneei buruzko informazioa jaso eta prozesatzen dugu. Datuak ikuspegi estrategiko eta aplikagarri batekin interpretatzen ditugu.&#8221;]Inguruko lehiakide, bezero, joera eta abaguneei buruzko informazioa jaso eta prozesatzen dugu. 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Merkatuko abaguneen azterketa GURE IKUSPEGIA1 Ikerketako helburuen definizioaErakundearen hastapeneko diagnosia egiten dugu, merkatuan nola kokatuta dagoen jakiteko.2 Analisia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1246,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1166","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merkatu-azterketak - Prosumerlab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prosumerlab.com\/eu\/zerbitzuak\/azterlanak-eta-ikerketa\/merkatu-azterketak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merkatu-azterketak - Prosumerlab\" \/>\n<meta property=\"og:description\" content=\"MERKATU-AZTERKETAKErakundearen testuingurua aztertzen dugu zure erabakietan bideratzekoEgungo merkatuaren benetako irudia eta gure bezeroen helburua lortzen ditugu. 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