[et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_video_mp4=”https:\/\/www.prosumerlab.com\/wp-content\/uploads\/2026\/01\/Cualitativa-Investigacion.mp4″ custom_margin=”||||false|false” custom_padding=”0px||||false|false” background_last_edited=”on|phone” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” module_class=”portada_fila” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”520px|60px||60px|false|true” custom_padding_tablet=”300px|50px||50px|false|true” custom_padding_phone=”|30px||30px|false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Avant Garde Bold|700|||||||” header_2_text_color=”#FFD300″ header_2_font_size=”80px” custom_margin=”||10px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”65px” header_2_font_size_phone=”33px” header_2_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”<\/p>\n
” content_phone=”<\/p>\n
“]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#2e2b28″ custom_padding=”20px||20px||true|false” custom_padding_tablet=”20px|50px|20px|50px|true|true” custom_padding_phone=”0px||0px||true|true” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1180px” custom_padding=”55px||55px||true|false” custom_padding_tablet=”55px||55px||true|false” custom_padding_phone=”||||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” border_width_right=”1px” border_color_right=”#FFD300″ border_width_right_tablet=”0px” border_width_right_phone=”0px” border_width_right_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text content_phone=”Profundizamos en las motivaciones de los consumidores con t\u00e9cnicas de investigaci\u00f3n cualitativas” content_last_edited=”on|tablet” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Avant Garde Bold||||||||” text_text_color=”#FFFFFF” text_font_size=”45px” text_line_height=”1em” hover_enabled=”0″ text_font_size_tablet=”30px” text_font_size_phone=”22px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”We dive deep into the motivations of consumers with qualitative research techniques.”]We dive deep
\ninto the motivations
\nof consumers with
\nqualitative research
\ntechniques.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” border_color_left=”#FFD300″ global_colors_info=”{}”][et_pb_text content_last_edited=”on|phone” module_class=”portada_txt” _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1em” custom_margin=”||50px||false|false” custom_padding=”||||false|false” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” border_color_left=”#FFD300″ global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”We obtain detailed insights about how consumers think, feel, and make decisions regarding products, services, and brands.<\/p>\n
In that way, we explore the hypotheses set forth by our clients with the most appropriate approach in every case:
\n” content_phone=”We obtain detailed insights about how consumers think, feel, and make decisions regarding products, services, and brands.<\/p>\n
In that way, we explore the hypotheses set forth by our clients with the most appropriate approach in every case:
\n“]We obtain detailed insights about how consumers think, feel, and make decisions regarding products, services, and brands.<\/p>\n
In that way, we explore the hypotheses set forth by our clients with the most appropriate approach in every case:
\n[\/et_pb_text][et_pb_text content_last_edited=”on|phone” module_class=”portada_txt” _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.5em” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” border_color_left=”#FFD300″ global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”<\/p>\n
” content_phone=”<\/p>\n
“]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”servicios_listado” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”|50px||50px|false|true” custom_padding_phone=”|50px||50px|false|true” global_colors_info=”{}” locked=”off”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”1480px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Avant Garde Bold||||||||” text_text_color=”#2E2B28″ text_font_size=”45px” header_3_font_size=”45px” custom_padding=”|15px|8px|15px|false|true” hover_enabled=”0″ header_3_font_size_tablet=”35px” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|phone” border_width_bottom=”1px” border_color_bottom=”#FFD300″ global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”<\/p>\n
” content_phone=”<\/p>\n
“]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”cinco_col_flecha” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”1480px” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.prosumerlab.com\/wp-content\/uploads\/2025\/12\/analisis.png” title_text=”analisis” align=”center” align_tablet=”left” align_phone=”left” align_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”” width_phone=”110px” width_last_edited=”on|phone” custom_padding=”|||25px|false|false” custom_padding_tablet=”|||20px|false|false” custom_padding_phone=”|||20px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Avant Garde Bold||||||||” text_font_size=”30px” text_line_height=”1em” custom_margin=”||10px||false|false” custom_padding=”|||30px|false|false” hover_enabled=”0″ text_font_size_tablet=”30px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”<\/p>\n
Define the goals of the study” content_phone=”<\/p>\n
Define the goals of the study”]<\/p>\n
Define the goals of the study[\/et_pb_text][et_pb_text content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” text_font_size=”20px” custom_margin=”||20px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||30px|false|false” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”We do an initial diagnosis of the organisation to see their position in the market.” content_phone=”We do an initial diagnosis of the organisation to see their position in the market.”]We do an initial diagnosis of the organisation to see their position in the market.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.prosumerlab.com\/wp-content\/uploads\/2025\/12\/flecha_dcha.png” title_text=”flecha_dcha” align=”center” src_tablet=”” src_phone=”” src_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_center” width=”100%” width_tablet=”0%” width_phone=”0%” width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.prosumerlab.com\/wp-content\/uploads\/2025\/12\/estrategia.png” title_text=”estrategia” align=”center” align_tablet=”left” align_phone=”left” align_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”” width_phone=”110px” width_last_edited=”on|phone” custom_margin_tablet=”40px||||false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||25px|false|false” custom_padding_tablet=”|||20px|false|false” custom_padding_phone=”|||20px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Avant Garde Bold||||||||” text_font_size=”30px” text_line_height=”1em” custom_margin=”||10px||false|false” custom_padding=”|||30px|false|false” hover_enabled=”0″ text_font_size_tablet=”30px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”<\/p>\n
Analysis and interpretation” content_phone=”<\/p>\n
Analysis and interpretation”]<\/p>\n
Analysis and interpretation[\/et_pb_text][et_pb_text content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” text_font_size=”20px” custom_margin=”||20px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||30px|false|false” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”We collect and process information from the competition environment, clients, trends, and opportunities. We interpret the data with a strategic and applicable approach.” content_phone=”We collect and process information from the competition environment, clients, trends, and opportunities. We interpret the data with a strategic and applicable approach.”]We collect and process information from the competition environment, clients, trends, and opportunities. We interpret the data with a strategic and applicable approach.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.prosumerlab.com\/wp-content\/uploads\/2025\/12\/flecha_dcha.png” title_text=”flecha_dcha” align=”center” src_tablet=”” src_phone=”” src_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_center” width=”100%” width_tablet=”0%” width_phone=”0%” width_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.prosumerlab.com\/wp-content\/uploads\/2025\/12\/ejecucion.png” title_text=”ejecucion” align=”center” align_tablet=”left” align_phone=”left” align_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”” width_phone=”110px” width_last_edited=”on|phone” custom_margin_tablet=”40px||||false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||25px|false|false” custom_padding_tablet=”|||20px|false|false” custom_padding_phone=”|||20px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Avant Garde Bold||||||||” text_font_size=”30px” text_line_height=”1em” custom_margin=”||10px||false|false” custom_padding=”|||30px|false|false” hover_enabled=”0″ text_font_size_tablet=”30px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”<\/p>\n
Presentation of the results and conclusions” content_phone=”<\/p>\n
Presentation of the results and conclusions”]<\/p>\n
Presentation of the results and conclusions[\/et_pb_text][et_pb_text content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” text_font_size=”20px” custom_margin=”||20px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||30px|false|false” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″ content_tablet=”We deliver the results in a clear, structured, and action oriented way, so you can make decisions with a solid base and vision of the future.” content_phone=”We deliver the results in a clear, structured, and action oriented way, so you can make decisions with a solid base and vision of the future.”]We deliver the results in a clear, structured, and action oriented way, so you can make decisions with a solid base and vision of the future.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”1480px” custom_padding=”60px||20px||false|false” custom_padding_tablet=”60px||20px||false|false” custom_padding_phone=”60px||20px||false|false” border_width_top=”1px” border_color_top=”#FFD300″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5In19@” button_text=”Contact us” button_alignment=”center” button_text_tablet=”Cont\u00e1ctanos” button_text_phone=”Cont\u00e1ctanos” button_text_last_edited=”on|phone” _builder_version=”4.27.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”23px” button_text_color=”#2E2B28″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_border_color=”#FFD300″ button_border_radius=”0px” button_font=”Avant Garde Bold||||||||” button_use_icon=”off” custom_padding=”5px|40px|5px|40px|true|true” hover_enabled=”0″ button_text_size_tablet=”23px” button_text_size_phone=”20px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#2E2B28″ button_bg_enable_color__hover=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
QUALITATIVE RESEARCHWe dive deep into the motivations of consumers with qualitative research techniques.We obtain detailed insights about how consumers think, feel, and make decisions regarding products, services, and brands. In that way, we explore the hypotheses set forth by our clients with the most appropriate approach in every case: Focus Groups In-depth interviews Accompanied shopping […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1352,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1433","page","type-page","status-publish","hentry"],"yoast_head":"\n