PERNOD RICARD

New ways to enjoy wine

THE CHALLENGE

Pernod Ricard is a world leader in the production and marketing of wine. The habits and profile of consumers are evolving, and the company has to adapt to these changes. Exploring new channels and experiences calls for a coordinated working process which optimises internal resources and incorporates the end consumer.

 

THE SOLUTION

In a variety of projects, prototypes were developed and tested by both experts in the wine sector and end consumers. To give shape to, and agree on, the next steps to take for these new business concepts, creative sessions were held involving people from different departments. Lastly, personalised audiovisual materials were created to announce and implement the new services developed inside the company.

 

IMPACT

The company explored, validated and smoothly launched new concepts in the consumption and marketing of wine. In a range of projects, collaboration between departments was actively encouraged, enabling an interchange of knowledge of the customer and the design of coordinated proposals.

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