THE CHALLENGE
Astigarraga Kit Line is a market leader in Europe in wooden furniture kits. Using their know-how and their sales network, they decide to explore the garden furniture sector. After designing the first product concepts, they find themselves uncertain as to how they will be received by their clients and product users.
THE SOLUTION
It was decided to carry out a field study in France, the relevant market in the garden furniture sector. In order to understand consumers detailed interviews, usability tests with prototypes and participatory workshops were conducted. In this way, the most promising concepts and any necessary improvements were identified. Recommendations for new product design and merchandising were also gathered.
IMPACT
RELATED PROJECTS
Approaches to the specification market
Approaches to the specification marketTHE CHALLENGE Many companies in the Habic Cluster sell their products because they are specified by third party companies in building and interior design. The specifying companies increasingly need support in developing projects...
New ways to enjoy wine
New ways to enjoy wineTHE CHALLENGE Pernod Ricard is a world leader in the production and marketing of wine. The habits and profile of consumers are evolving, and the company has to adapt to these changes. Exploring new channels and experiences calls for a coordinated...
Restoring traditions for today’s consumer
Restoring traditions for today’s consumerTHE CHALLENGE Hazi and the Basque Government wished to promote the restoration of different references in the production of cheese in the Basque Country. By doing so, they wanted to find a way to complement the current supply...