THE CHALLENGE

Astigarraga Kit Line is a market leader in Europe in wooden furniture kits. Using their know-how and their sales network, they decide to explore the garden furniture sector. After designing the first product concepts, they find themselves uncertain as to how they will be received by their clients and product users.

THE SOLUTION

It was decided to carry out a field study in France, the relevant market in the garden furniture sector. In order to understand consumers detailed interviews, usability tests with prototypes and participatory workshops were conducted. In this way, the most promising concepts and any necessary improvements were identified. Recommendations for new product design and merchandising were also gathered.

IMPACT

The company now has a clear vision of what it can bring to the world of gardening and of the needs of their customers. After taking an active part in the project, the innovation team at Astigarraga Kit Line has incorporated people-centred design into their development and new product launch processes.

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