THE CHALLENGE

Many companies in the Habic Cluster sell their products because they are specified by third party companies in building and interior design. The specifying companies increasingly need support in developing projects but do not always find a flexible, reliable answer. How could Cluster companies increase their economic activity by means of specification?

THE SOLUTION

A Specification Ecosystem Guide was created with visual explanations, recommendations and specific actions to boost sales through this channel. In order to do this, in-depth interviews were conducted with a score of architecture and interior design companies with international experience. Seven companies associated with the Cluster took part in the project, with individual and collective work sessions.

IMPACT

Now the Cluster companies understand the different agencies which intervene in the specification process. In accordance with their degree of adaptation to the ecosystem, each company carried out a series of actions to enable them to become key collaborators with their specifying companies.

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